Very blond hair: is this achievable at home?
The result depends on the present colour of your hair.
If you hair is natural, or if you have washed out your last matching tone colouring (at least 20 shampoos), you can significantly lighten your hair.
If you want to lighten your hair with another shade or a particular highlight, the use of a bleaching agent prior to colouring is necessary.
If your hair is permed or permanently coloured, you cannot significantly lighten your hair.
Use a bleaching agent before applying the hair colour using permanent hair colouring.
If you wish to significantly lighten your hair, we recommend consulting your hairdresser or our customer service.
Contact our Consumer Advice Centre to speak to one of our customer advisers, on our shared-toll number.
You cannot become platinum blond using home colouring products.