Questions & Answers

Hair: what kind of damage can it suffer from?

Hair can suffer from two types of damages: mechanical and chemical.

Mechanical damages are due to the use of bad tools, bad habit and over-exposure to the sun.

1- Excessive heating: using a heating tool (hairdryer, straightener, etc.) on wet hair will basically “boil” your hair. 2- Excessive brushing: brushing wet hair and over-brushing increases breakage.

Chemical damages are due to excessive perms, chemical straightening or over-exposure to chlorine: the hair’s natural proteins are damaged and the hair is weakened.

1- When styling your hair “go with the flow” instead of fighting your hair’s nature.
2- We recommend waiting between applications and carrying out a regular hair care routine.