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Hair can suffer from two types of damages: mechanical and chemical. Mechanical damages are due to the use of bad tools, bad habit and over-exposure to the sun. 1- Excessive heating: using a heating tool (hairdryer, straightener, etc.) on wet hair will basically “boil” your hair. 2- Excessive brushing: brushing wet hair and over-brushing increases breakage. Chemical damages are due to excessive perms, chemical straightening or over-exposure to chlorine: the hair’s natural proteins are damaged and the hair is weakened. 1- When styling your hair “go with the flow” instead of fighting your hair’s nature. 2- We recommend waiting between applications and carrying out a regular hair care routine.
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